Easy workplace eating: a growing appetite
Consumer behaviour has taken a seismic shift recently, with the workplace witnessing a growing employee appetite for technology-driven, more efficient ways of eating and drinking.
The latest chapter in the Global Eating at Work Survey from Compass Group UK & Ireland and Mintel has revealed that 77% of employees are actively pursuing more autonomy and flexibility at work – a demand fuelled by the need for workplaces to accommodate diverse working and eating preferences that make work, rest and eating a seamless, personalised experience.
Employees know what – and how - they want to eat
Easy, convenient access to nutritious food makes a huge difference in employee wellbeing, boosting productivity and job performance. 66% of employees know that what they eat at work has a direct impact on their overall productivity, with 85% agreeing regular breaks are essential.
These findings highlight a need for employers to offer quick access to healthy food while making it easy for employees to take a proper break – something that cutting-edge food technology can facilitate.
Technology can bridge the convenience gap
After value for money, 34% of employees consider proximity the most crucial factor when choosing a place to eat. Where physical distance to on-site food services presents a challenge, technology can help bridge that gap.
Mobile apps, digital kiosks, frictionless micro markets and smart vending allows workers to pre-order, browse menus or self-checkout to save valued break time.
As digital natives, younger employees show more interest in food technology than their older colleagues and, perhaps unsurprisingly, have a higher expectation to see and use it in the workplace.
68% of Gen Z said they’re happy to order food and drink via an app, compared to 50% of older generations. These findings show a need for more focused efforts around marketing the benefits of food technology to older generations.
Innovative workplace food services
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